Improve your Business Ethics through engaging animated video learning

Is a company’s market value directly attributable to its reputation?

According to a study by the World Economic Forum performed in 2012, on average, more than 25 percent of a company’s market value is directly attributable to its reputation.   

In order to build long lasting trust with stakeholders and customers, it is important for companies to maintain a solid reputation and high ethical standards.

This is possible to achieve when employees understand their personal obligations and the consequences of ethical infringements, for themselves and for the business.

For this to happen, compliance to a Code of Ethics should be mandatory. All staff should be given adequate training on the principles of this ethics code and their obligations relating to the Code.

On 1 November 2016, the King Committee published the King IV Report on Corporate Governance for South Africa. King IV replaces King III in its entirety.

On the 22 June 2017 the Johannesburg Securities Exchange (JSE) made the King IV Governance Code mandatory for listed entities by including the code’s provisions in the exchange’s listing conditions.

An article from KPMG states that whilst King IV™ is voluntary (unless prescribed by law or a stock exchange Listings Requirement), it is envisaged that it will be applicable to all organisations irrespective of their form or manner of incorporation. The King Code™ principles of good governance are presumed to apply, whilst the practices should be applied on a ‘proportionality’ basis depending on the nature, size and complexity of the organisation.

Focusing on values and conduct creates sustained improvement that is observable and measurable  

Deloitte explains in their King IV report on ethical leadership that the King IV practical approach of focusing on values and conduct creates sustained improvement that is observable and measurable. King IV specifically requires Boards to disclose the effectiveness of ethics management and the outcomes thereof.  

When an ethical culture is properly understood and well embedded, desired corporate values and conduct should be reflected in the daily habits and practices of employees – how they work, how they are evaluated, who is hired, promoted and rewarded, how employees act when managers are not present and when matters of personal judgement arise, and whom the company does business with. When broken down to this level, monitoring becomes easier. ~ Deloitte, King IV Ethical Leadership

Consider “tailor-made” ethics training videos delivered via your intranet or Learner Management System    

“People remember 10% of what they read, 20% of what they hear, 30% of what they see, 50% of what they hear and see and 90% of what they do.” - Wiman and Mierhenry research, published in 1969.”

• Animated video is a cost effective method of delivering consistent, engaging learning to large and distant audiences  
• Videos are tailored to your brand and CI standards 
• Videos can be watched in the viewer’s own time and at their own pace
• Videos are optimally rendered for company intranets or Learner Management Systems

Video Varsity has provided winning video learning solutions since 2009. 

We produce engaging "customised" animated Ethics videos for South African organisations. When necessary we assist organisations with adapting their Code of Ethics policy documents into animated videos.  

To get in touch with us to find out how we can help your organisation put together your animated Ethics video please CLICK HERE.